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Enderun Colleges
August 2007
World-class hospitality management education
Few industries are as exciting and fast-paced as the global hospitality
industry—an amalgam of the hotel, restaurant, airline and cruise
industries—and few are growing as rapidly. In 2005 alone, the World Travel and
Tourism Council estimated that travel and tourism activities alone directly
accounted for 74 million jobs and generated US$ 1.7 trillion in Gross Domestic
Product (GDP) worldwide. Indirectly, its footprint is much larger, accounting
for 221 million jobs (8.3 percent of global employment) and US$ 4.7 trillion
(10.6 percent of global GDP). Over the next ten years, the WTTC estimates that
the industry will grow to 85 million jobs and US$ 2.6 trillion of GDP (or 269
million jobs and US$ 7.7 trillion, for the travel and tourism economy
over-all). Among other things, the growing global market for
hospitality-related services—particularly in the burgeoning Asia-Pacific
region, where China is a prime stoker of the demand for such services—makes
for a broad field of opportunities for graduates of top hospitality management
and culinary arts programs.
Enderun Colleges’ mission is to take full advantage of the long-term growth
trend in tourism and hospitality by preparing its students for leadership
positions in this dynamic global industry. Enderun has assembled a world-class
faculty roster—composed of leading industry figures, respected academics and
successful entrepreneurs—and a lineup of strong corporate partners to offer
unique internship placements for its students and upwardly-mobile employment
opportunities to graduates.
ABOUT ENDERUN
Enderun is a hotel college that offers a full range of bachelor’s degree and
non-degree courses in the fields of hotel administration and culinary arts. As
an International Hospitality Management School, Enderun’s mission is to
prepare its students for leadership positions in this dynamic, international
hospitality industry, not only by providing them with unrivalled professional,
and management training, but by grounding them in the humanities, social
sciences, arts, and practical physical sciences.
Enderun is committed to the highest international standards of academic
excellence. Students receive professional training from leading figures in the
international hospitality industry; the general faculty, which oversees
Enderun’s rigorous core curriculum, includes some of the region’s leading
academics. Even Enderun’s campus facilities, which feature hotel-quality
appointments and integrated cutting-edge learning technologies, are in a class
of its own.
Enderun is in academic partnership with key educational institutions in the
hospitality industry; namely, Les Roches International School of Hotel
Management Switzerland, Alain Ducasse Formation in France, Kendall College in
Chicago and Tsinghua University in China. Enderun’s academic partnerships
offer a whole new world of possibilities in fulfillment of its mission to
prepare students for leadership positions in the opportunity-rich global
hospitality industry.
SCHOOL EXECUTIVES
Enderun Colleges Advisory Board is composed of renowned professionals who hold
key positions in the global and local hospitality industry or enjoy preeminent
international status in their respective fields. Their primary role is to
advise Enderun on strategic developments and key evolutionary trends in the
hospitality and tourism sectors, thereby ensuring that the College’s
curriculum is tailored accordingly to respond fully to the current needs of
the hotel and travel industry.
Dr Lorraine Villanueva is the College’s Dean. Prior to this, she was a faculty
member of the Department of Hotel, Restaurant, and Institution Management (HRIM)
of the College of Home Economics (CHE) at the University of the Philippines in
Diliman (UPD), where she taught in both the graduate and undergraduate
programs, as well as handled curriculum development and review. In June 2006,
she received the Professional Achievement Award in HRIM from the CHE Alumni
Association for her valuable contribution to the development of the business
and management components of the HRIM program of the College, thus enhancing
the competitiveness of graduates.
Villanueva has done research and conducted training programs on productivity,
quality enhancement, systems analysis, cost control, and teambuilding. She has
also done consulting work on total quality management; she has had formal
training in ISO 9000 from SGS-Yarsley.
She completed her doctoral dissertation entitled “Communicating Food Safety in
the Formal Foodservice Sector: Approaches and Action Plan,” for the graduate
program in Mass Communication at UP Diliman. Her study was selected for
presentation at the 6th Asia Pacific Rim Universities Conference at the
University of Oregon-Eugene.
Villanueva is President of the Council of Hotel and Restaurant Educators of
the Philippines (COHREP), an association of over 200 educators from schools
nationwide offering Hotel and Restaurant Management and similar programs. She
serves as member of the Commission on Higher Education’s Interagency Committee
on Student Internship Abroad Programs (SIAP). She is also affiliate director
of the Hotel and Restaurant Management Association of the Philippines.
In May 2000, Lorraine was awarded the title ‘Certified Hospitality Educator’
by the Educational Institute of the American Hotel and Motel Association ‘in
recognition of successfully demonstrating the knowledge and skills required
for supporting and delivering the highest quality of hospitality education
worldwide.’
Chef See Cheong Yan is the Culinary Head. A graduate of Les Roches in
Switzerland with a degree in Hotel and Restaurant Management, Chef See earned
his Certificate in Business Administration, with honors, from Washington State
University. Chef See has 19 years worth of experience in the field of culinary
arts worldwide having worked at the Kempinski Hotel & Traders Hotel in China
and at Bahnhofbuffet SBB Basel in Switzerland among others. In the
Philippines, Chef See has led the kitchen operations of Edsa Shangri-la, Hyatt
Regency Manila and Tagaytay Highlands. Chef See speaks English, Bahasa
Malaysia, Cantonese, Mandarin, French and Filipino fluently.
FLAGSHIP COURSE
Enderun offers a carefully crafted program of study that leads to a Bachelor’s
Degree in International Hospitality Management (BS-IHM) and offers students
the option of pursuing Culinary Arts and/or Hotel Administration. To
differentiate itself from other culinary arts schools and hotel colleges,
Enderun’s program provides students with a solid foundation for building a
career in hospitality management. Its emphasis on international internships is
what truly gives Enderun a distinctive edge over other hospitality management
and culinary arts courses. Spread over four years of study, the program
consists of six semesters in the Enderun campus and two semesters of practical
internship in Enderun’s partner establishments all over the world.
Enderun’s general education curriculum, patterned after general education
courses of leading US Ivy League universities, emphasizes breadth of learning,
discipline, and creativity. By requiring students to master a canon of
foundational skills and knowledge, the College’s core curriculum provides
rigorous education in the liberal arts and complements the technical demands
of its hotel and culinary curricula. Industry-specific courses within the
program combine cutting-edge management science with traditional and technical
know-how in hotel and restaurant management. Course work is reinforced through
immediate application of knowledge in practical settings.
True to its commitment in providing world-class education, Enderun has
partnered with institutions, known worldwide for their expertise in
hospitality industry. These academic partners include Les Roches International
School of Hotel Management Switzerland, Alain Ducasse Formation in France,
Kendall College in the United States and Tsinghua University in China.
FACILITIES
Ortigas Campus
The present Enderun campus is a showcase in its own right. Its educational
facilities have been designed to create an optimal learning environment for
students. Facilities planners have taken full advantage of state-of-the art
learning technologies — including cutting-edge audiovisual equipment and
wireless networking in classrooms and demonstration labs — to ensure that the
hotel school’s physical environment fully maximizes the students’ learning
experience.
Being the most modern hotel management school in the Philippines, Enderun’s
classrooms are equipped with wireless internet access to provide the best
learning environment for students in the dynamic international hospitality
industry. To match the standards of our industry partners and other
international culinary arts schools, our culinary arts kitchen laboratory is
fully-wired for closed circuit audio and video feed that is connected directly
to the classrooms to maximize the instruction capabilities of our excellent
culinary faculty.
To compliment the theoretical instruction in the lectures classes, the
school’s training restaurant, aptly called Restaurant 101, is open for
reservations and private dining. Members of Restaurant 101 may come and try
the delectable meals prepared by students, providing a venue for hands-on
learning in a real-life setting.
Enderun enrolled its first full freshman class in June 2006, and will
gradually scale its enrollment to more than 2000 students by 2010. To
accommodate a larger student enrollment, a new campus that includes a
college-managed boutique hotel, is currently in development and slated for
completion in mid-2008.
Fort Bonifacio Campus
Enderun’s commitment to delivering a world-class educational experience to
students, and to establishing itself among the world’s premier undergraduate
management schools is nowhere more evident than in its commitment to
developing world-class facilities. The Enderun campus in Fort Bonifacio sets
new standards for university design and construction, and promises to become
an iconic Philippine architectural landmark.
The campus, situated on two lavishly landscaped hectares in the McKinley Hill
area of Fort Bonifacio, will feature seven academic buildings with more than
7,000 square meters of classroom space. Each building exterior will evoke a
different era and brand of Asian colonial architecture, with the campus laid
out as a microcosm of the Asian colonial cityscape. An “Embassy” will house
the College’s foreign language faculty; a “Museum” will host the general
education faculty; a “Bank” will play home to the Enderun management faculty;
and a 1,500 square meter Student Union will house the Philippines’ largest
management and hospitality-related library, as well as host of student
recreational facilities, including lounges, meeting rooms and restaurants. The
campus will also feature a student-manned luxury boutique hotel and a student
dormitory, both designed to evoke the grandeur and elegance of Asia’s colonial
era.
As university education is about welding the accumulated knowledge, wisdom and
values of the past to the future’s boundless potential, the new Enderun
Colleges campus will do more than merely pay tribute to Asia’s history. It
will showcase the region’s present dynamism and future promise, as classical
exteriors give way to ultra-modern interiors, equipped with the latest
learning technologies, including a dedicated fibre-optic network. At the heart
of the campus, amid the monuments to Asia’s elegant past, will stand a vision
of its luminous future: a sleek, ultra-modern culinary center, in stunning
steel and glass — Manila’s answer to the Louvre Pyramid
Enderun has partnered with Alain Ducasse Formation to design and operate this
new culinary center, which will feature Asia’s most distinguished culinary
faculty, and which will offer Enderun students the opportunity to master
cutting-edge culinary principles and techniques, after foundational training
in the classical European tradition. Alain Ducasse is France’s most celebrated
chef, and the only chef within the Michelin guide to have held a three star
ranking (the top ranking) in three different countries.
At Enderun, past, present and future meet, along with some of the hospitality
industry’s finest minds, to create a unique learning environment, and a
breeding ground for future industry leaders. Enderun, which will begin
migrating its undergraduate programs to the new Fort Bonifacio campus in early
2008, and complete all development by the end of 2008, is setting new
standards, not just with its globally-recognized academic programs, but with
its commitment to excellence in design. Enderun’s Fort Bonifacio complex will
stand alone: a landmark campus in the heart of Metropolitan Manila for Asia’s
leading hotel college.
Source: Manila Bulletin Online
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